Resort Trades: Wyndham Hotels & Resorts – the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries – announced today its first signed agreement as part of its innovative “Women Own the Room” program.
Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries – announced today its first signed agreement as part of its innovative “Women Own the Room” program. Trusha Patel, Founder, and CEO, Platinum Holdings, becomes the pioneering program’s first member with two new construction La Quinta and Hawthorn Suites dual-branded hotels. The first-ever program by a major hotel company specifically targeting women’s advancement in hotel ownership, Wyndham’s recently launched “Women Own the Room” is designed to advance and empower women entrepreneurs to break through the predominantly male-dominated hotel industry and is a natural extension of Wyndham’s strong dedication to a culture of diversity, equity, and inclusion.
Ms. Patel will open two La Quinta and Hawthorn Suites dual-branded hotels in the rapidly growing Texas cities of Austin and Georgetown. Each hotel will offer a combined 125 guestrooms – 75 of which will feature the recently refreshed room design from La Quinta’s sought-after Del Sol prototype, and 50 will feature the updated Hawthorn room design including modern, well-equipped kitchens for extended-stay guests. This pairing of select-service and long-term lodging targets different types of travelers, bringing them together under one roof and allowing Wyndham to provide options for travelers looking for extended stays, especially in the growing midscale space. Background about the new hotels:
- La Quinta and Hawthorn Suites Austin Airport — The hotel will be conveniently situated less than a mile from Austin-Bergstrom International Airport, four miles from downtown Austin, and will be one of the closest hotels to the new Tesla Headquarters and Gigafactory. Guests can easily experience all that the city has to offer such as music and local bites on 6th street and Rainey Street, visiting the Texas State Capital, catching a concert at Austin360 Amphitheater, seeing a performance at Paramount Theatre, or visiting Circuit of Americas racing facility, which hosts the Formula One United States Grand Prix, Road Racing World Championship and more.
- La Quinta and Hawthorn Suites Georgetown — Located 30 miles north of Austin along one of central Texas’ largest thoroughfares, Georgetown has experienced explosive growth over the last decade and has transformed into an independent economic hub. The 3.3-acre hotel will be part of Longhorn Junction, the 190-acre mixed use development, which will also welcome a brewery and a variety of restaurants and retail outlets. Guests of the hotel will be able to seamlessly explore the destination and can enjoy boating and fishing excursions on Lake Georgetown in the warmer months.
To get involved and stay up-to-date on Women Own the Room’s upcoming events, visit www.womenowntheroombywyndham.com. Developers interested in collaborating with Wyndham can visit Wyndhamdevelopment.com or contact the Wyndham Franchise Development team by email at development@wyndham.com
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