Hotel Management: A look at Wyndham’s first Women Own the Room deal

When Wyndham Hotels & Resorts launched its Women Own the Room program in August, the goal was to advance and empower female entrepreneurs who are interested in hotel ownership. That included helping women overcome common barriers they face in hotel development and helping them open and run their own hotels.

The company committed to use its balance sheet to support women hotel owners and launched a development incentive program that will provide financing and complimentary or expanded first-year operating services for hotels developed by women. Wyndham also planned a series of educational and networking events to kick the program off.

The program reached an important milestone recently when Wyndham announced its first signed agreement. Trusha Patel, founder and CEO of Platinum Holdings, is the program’s first member with two new-construction La Quinta and Hawthorn Suites dual-branded hotels that are expected to open within the next 24 months.

For the full article please click here: http://www.hotelmanagement.net/own/wyndham-signs-first-women-own-room-deal?utm_medium=email&utm_source=nl&utm_campaign=HM-NL-Operations+%26+Technology&oly_enc_id=0128G5676390B0E