Darik News: Wyndham raised women’s franchise

First franchise member of the “Women’s Own the Room” program: Wyndham Hotels & Resorts has signed its first agreement as part of its “Women Own the Room” program, joining Platinum Holdings founder and CEO Trusha Patel with two new construction La Quinta and Hawthorne Suites dual-brand hotels. Signed as a member. Patel will open two dual-brand hotels — La Quinta and Hawthorne Suites Austin Airport and La Quinta and Hawthorne Suites Georgetown — in Texas, each property with a combined 125 rooms, 75 of which will feature La Quinta’s recently refreshed room design. The Del Sol prototype and 50 will have an upgraded Hawthorne room design. The program aims to uplift women in hotel ownership and help women entrepreneurs move out of the predominantly male-dominated hotel industry. Wyndham will provide a development incentive to support the success of properties developed by women, providing financing, waiver of initial fees and complimentary first-year operating services.

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