Hotels Magazine: Wyndham Uplifts Woman Franchisees

First franchisee member of “Women Own the Room” program: Wyndham Hotels & Resorts has signed its first agreement as part of its “Women Own the Room” program, signing Trusha Patel, founder and CEO, Platinum Holdings, as the first member with two new construction La Quinta and Hawthorne Suites dual-branded hotels. Patel will open the two dual-branded hotels — La Quinta and Hawthorn Suites Austin Airport and La Quinta and Hawthorn Suites Georgetown — in Texas, with each property offering a combined 125 rooms, of which 75 will feature the recently refreshed room design from La Quinta’s Del Sol prototype and 50 will feature the upgraded Hawthorn room design. The program aims for women’s upliftment in hotel ownership and help women entrepreneurs break through the predominantly male-dominated hotel industry. Wyndham will offer a development incentive providing financing, discounts of initial fees, and complimentary first-year operating services to support the success of the properties developed by women.