Hospitality Net: Wyndham Hotels & Resorts’ “Women Own The Room” Program Welcomes First Franchisee Member

The Company’s Newest Female Hotelier Signs a Multi-Property Agreement as Part of the Innovative Program Supporting the Advancement of Women-Owned Hotels

PARSIPPANY, N.J. – Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchising company with approximately 9,000 hotels across nearly 95 countries – announced today its first signed agreement as part of its innovative “Women Own the Room” program. Trusha Patel, Founder and CEO, Platinum Holdings, becomes the pioneering program’s first member with two new construction La Quinta and Hawthorn Suites dual-branded hotels. The first-ever program by a major hotel company specifically targeting women’s advancement in hotel ownership, Wyndham’s recently launched “Women Own the Room” is designed to advance and empower women entrepreneurs to break through the predominantly male-dominated hotel industry and is a natural extension of Wyndham’s strong dedication to a culture of diversity, equity, and inclusion.

From Breaking the Glass Ceiling to Breaking Hotel Ground:“Women Own the Room” Supports Advancement of Women-Owned Hotels

Hospitality industry data shows that women are significantly underrepresented in hotel ownership, real estate, and investment funding roles. Research conducted by Castell Project in 2021 found that while the hospitality industry is one of the most diverse, it lags when it comes to diversity in senior positions and ownership. While women make up 70% of the tourism and hospitality workforce, they only make up 10% of hotel development roles. Wyndham Hotels & Resorts is committed to gender diversity, women’s economic empowerment, and advancing women entrepreneurs to level the playing field.

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